Jett studied illustration and animation at Manchester Met and began a freelance journey in design until finding a passion for content creation, promotion and marketing with a move to London in 2006 to take a job for Brompton brands in Marketing and Pr. Jett was tasked to create, market and promote events such as London Fashion week shows, The Gumball rally, Storm Models annual party, Vans and many artist booking PA’S such as Drake album launch party, Wiz Khalifa, Daft punk DJ set and many more spanning nearly ten years he worked his way up from Marketing and PR to Creative Director having done most of the design and branding work.

This led to starting his own music company with a colleague to work with and promote aspiring artists climaxing in a monthly live showcase for record labels and industry insiders. Creating marketing funnels from playlists on spotify, youtube channel and huge photo sharing techniques with online promotion it quickly established itself at prestigious events like the Henry Regatta and held a 3 year residence at a well known Mayfair members club and the famous soho venue The Box, being the first outside brand to ever do so at both. Picking up London bar and club nominations along the way for best live event and best party you can find the event SubdivisionLdn online, all logo’s and design artwork was also created from inception by Jett.

During the pandemic he decided to change direction with the closure of the events industry and began focusing on a clothing range from name, story and design conception to production, marketing and launch called The Bored Wolf, and with the rise of NFT art began creating assets to accompany the clothing whilst studying blockchain technology and gaining a strong knowledge of the community and its markets.

The cult success and indie label notoriety with the clothing line eventually led to becoming Branding Director of a VC backed decentralised creative platform from some of the team behind IBM and Amazon. Jett specialises in creative ways to market your product with out of the box thinking, fresh design ideas targeting the personal appeal to a customer more than a general blanket approach. With a wide range of tools in his arsenal with 25 years video editing and photoshop skills, NFT, AR filter creation along with 20 years of social media experience.